Affiliate Program

Here you will find all the necessary information regarding our affiliate marketing program. How it works, where to sign up etc.

User Accounts:

For Existing Customers with Accounts, your affiliate dashboard is accessible using your existing credentials. If you have forgotten your password, this can be reset on the Account Page.

  1. Log in to your affiliate account by visiting
  2. Enter your preferred Paypal payment email to sign up to our affiliate program
  3. Copy your referral link and share it with your friends
  4. Check back often to see your earnings
  5. We will send payment monthly to your PayPal email

For New Customers, you can sign up for an account HERE. Remember by signing up you also get loyalty points!

  1. Visit
  2. Enter your email and password to create your account
  3. Enter your PayPal email to sign up to our affiliate program
  4. Copy your referral link and share it with your friends
  5. Check back often to see your earnings
  6. We will send payment monthly to your payment email (Paypal)


Payments are currently made using Paypal only. If you do not have a paypal account, you can sign up for one here.

Payments are processed weekly and paid out on a monthly schedule. 

All Affiliates are responsible for their own income and tax calculations and declarations


There are 3 tiers of commission:

Beginner Seller 12% 0-10 sales
Intermediate Seller 15% 11-29 Sales
Advanced Seller 20% 30+ Sales


When you first sign up, you will be placed in the Beginner Sales Group. On your first 9 orders the commission is 12% on sales (excluding shipping where applied). Up to an including your 29th Sale, commission increases to 15%. This is the Intermediate Seller Tier. All sales thereafter will attract 20% commission and you will be considered an Advanced Seller.

Expert Sellers

You can apply to become an Expert Seller once you have reached the Advanced Seller Level. If approved, You will be given access to merchandising which you can use in your promotions.

Links & Marketing:

Once you login to your dashboard, you can create URL links to various products / site pages. Such as your favourite items or those which you feel you could sell the best. These links are customised to your affiliate account. Any clicks on these links are traced and sales generated from this referred link are added to your account. Sales must be made within 30 days of the link being clicked. These links can also be "shortened" using a service such as

Links can be used on your own advertising platforms and or social media channels such as Facebook, Instagram, Youtube, Twitter etc.

* Please check with each channel for content restrictions which may apply.



Discount codes are now available to affiliates. These voucher codes will be issued upon signup and can be used at checkout. In most cases the codes will reflect your affiliate account but can be customised on request. Voucher codes can be in the form of a "%" Percentage discount, or "£" monetary value.


Wulff Den Deli Ltd reserve the right to remove any affiliate from the program where inappropriate selling methods and/on channels are used. We do not tolerate abusive and defamatory techniques in the advertising of our products. Wulff Den Deli Ltd will not be responsible for any liability where affiliates are in breach of social platform policies.

We expect all affiliates to run their campaigns in a respectful manner which reflects the excellent customer service already established by us. By signing up to become an affiliate, you understand and accept our Terms and Conditions.